Facebook has become more than just a simple social network. For many business owners, it is also the ideal platform for increasing the awareness of potential customers on their Facebook post likes. The following are some good practices you can consider if you want your Facebook campaign to meet all its objectives.
Don’t underestimate the power of targeting
Targeting is one of the most powerful tools Facebook can offer to advertisers. Displaying your ad to people who are not interested in the products or services you offer will not bring anything good for your business even if you buy Facebook post likes rugularly. What you should do instead is plan ahead and build a profile for your ideal customer. Use this profile to only display your ad to people within a certain age range, from a specific location or with specific interests.
Use the information in the Insights section
Although Facebook pages provide their administrators with very useful data, very few people pay attention and use this data in their advantage. If you want to be successful you should never ignore the Insights section of your page, especially since the most recent interface presents a better way to buy Facebook comments and be organized with an easier way to follow information. Check not only the engagement rate and reach, but also keep an eye on the number of new likes and the most popular posts, so you know exactly what your audience wants.
Testing is important
Test multiple targeting options, try different versions for your call to action, change the type and duration of your campaign and publish content in different times of day. In this way you will see which method is best for your page. It is important to test what works best before spending too much money on a campaign whose potential results you are unsure of. This simple but efficient practice will save you plenty of money in the long run.
Top 3 Instagram Marketing Tips for Business!
So excited to have my friend Sue B. Zimmerman on the show today to share her top 3 Instagram marketing ninja tips for businesses!
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Video Marketing Tip #1 – How To Keep Your Visitors On ONLY Your Videos (Stay With Me Technique)
Get our FREE Stay With Me Technique checklist and other resources here: http://www.soldwithvideo.com/articles/video-marketing-tip-1-avoid-your-viewers-watching-your-competitors-videos-the-stay-with-me-technique/
There is a lot that goes into video marketing and this video helps teach you some of the tips and techniques you can use to keep your viewers on your video. You always want to avoid any of your video viewers leaving your page and visiting your competitions videos. With The Stay With Me technique you can use some YouTube video marketing tricks to your advantage.
When you begin video marketing you need to understand and determine what they point of your video is going to be. Are you trying to get visitors to your websites? Are you trying to promote your services? Are you trying to capture leads? Once you determine this you can lay out your video but it doesn’t end there. You need to come up with some sort of video marketing plan to fulfill the plan you have laid out.
That is why we like The Stay With Me Technique. This video marketing tip shows you can you can put a video on YouTube and keep your visitors on only your video. There are two parts to this and the first step is adding in your own end frame or thumbnails. You are almost beating YouTube the punch by putting up your own thumbnails. You can also tag your videos with your channel name. This will help all your other video appear next to the current ones that you have. This is a technique that we use in our video marketing and it is a pretty effective strategy we recommend using.
Getting Started with Instagram Marketing
Think Instagram marketing is your next big step for brand awareness? Here’s how to get started today on the platform with an extra tip from special guest The Instagram Expert, Sue B. Zimmerman!
Instagram Small Business Marketing Jump Start Checklist:
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Savvy Sexy Social, ep. 526